Overview
The Search Engine Marketing course is designed to help you enhance your digital & professional skills. In this course you will learn the latest techniques from industry professionals and apply them throughout the course in order for you to gain the needed experience and skills to succeed as a search engine marketer.
what you will learn
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Search Enginer Optimization (SEO)
Learn SEO best practices and the importance of copywriting to ensure your website shows up in the top search results.
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Google Analytics
Learn how to monitor the website performance, measure the success of your marketing activities and understand your customers behaviour using Google Analytics.
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Search Engine Marketing (SEM)
Learn how to develop a successful campaign and understand the Pay-Per-Click (PPC) system to make better use of your advertising budget.