Overview
The Digital Marketing course is designed to help you enhance your digital & professional skills. In this course you will learn the latest techniques from industry professionals and apply them throughout the course in order for you to gain the needed experience and skills to succeed as a digital marketer.
what you will learn
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Brand Strategy
Learn how to create a brand strategy from scratch and how to select the right channels for your brand.
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Social Media Marketing (SMM)
Understand the different leading social media platforms and how they can be used to help your brand and to reach your target audience.
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Website Analytics
Learn how to setup indicators to track and monitor performance. You will get hands-on experience using Google Analytics.
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Search Engine Marketing (SEM)
Get hands-on experience setting up campaigns using Google AdWords and performing site audits to improve SEO.
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Email Marketing
Learn how to retain & re-engage your customers with Email Marketing and understand the regulations (CASL) that dictate what you can send.
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Industry Tools
Master industry tools such as Google AdWords, Google Analytics and Google Search Console.